RETROKIT
Market Research Scan of «Retrofit it yourself» products
Resumen – Summary
El proyecto examina el mercado potencial y la oportunidad de inversión de la comercialización de kits de mejora de la eficiencia energética. El futuro producto a comercializar constará de diferentes kits de soluciones para los clientes a mejorar su eficiencia energética del hogar basado en el concepto de «do it yourself». El objetivo del proyecto es desarrollar un estudio de mercado para mostrar a un potencial inversor las oportunidades que ofrece el producto propuesto.
The project aims to develop a market study for the «Build it yourself» concept applied in the energy retrofitting field with the final objective of creating a trademark of products that overcome existing barriers of high upfront costs in EE solutions. Moreover, the «Build it yourself» concept seeks to involve the client in an active way facilitating EE awareness. The future product will consist of different solution kits to improve homes energy efficiency re-using elements easily available in everyday life as for example EPS boxes or eggcups. Introducing recycling, the green image of the trademark will be encouraged.
Coordinador/es – Coordinator
Instituto Valenciano de la Edificación / Valencian Institute of Building – IVE (Spain)
Socios – Partners

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